Privacy Policy
Last updated: 3/3/2026
1. Introduction
Rakuten ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our multi-vendor marketplace platform and related services.
2. Information We Collect
We may collect the following types of information:
- Account information: Name, email address, password, phone number
- Profile information: For sellers: business name, logo, banner, address
- Transaction information: Purchase history, order details, payment information
- Device and usage data: IP address, browser type, pages visited, timestamps
- Communications: Messages with sellers, support inquiries, feedback
3. How We Use Your Information
We use collected information to:
- Provide, maintain, and improve our Platform
- Process transactions and send order confirmations
- Authenticate users and manage accounts
- Communicate with you about orders, promotions, and updates
- Prevent fraud and enforce our policies
- Analyze usage patterns to enhance user experience
- Comply with legal obligations
4. Sharing of Information
We may share your information with: (a) sellers when you purchase their products (e.g., shipping address); (b) payment processors to complete transactions; (c) service providers who assist our operations; (d) law enforcement when required by law. We do not sell your personal information to third parties for marketing.
5. Data Security
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.
6. Data Retention
We retain your information for as long as your account is active or as needed to provide services, comply with legal obligations, resolve disputes, and enforce our agreements. You may request deletion of your data by contacting us.
7. Your Rights
Depending on your location, you may have the right to:
- Access the personal information we hold about you
- Correct inaccurate or incomplete data
- Request deletion of your data
- Object to or restrict certain processing
- Data portability
- Withdraw consent where processing is based on consent
To exercise these rights, please contact us using the information provided below.
8. Cookies and Tracking
We use cookies and similar technologies to maintain sessions, remember preferences, and analyze traffic. You can control cookie settings through your browser. Disabling certain cookies may affect Platform functionality.
9. Children's Privacy
Our Platform is not intended for users under 18. We do not knowingly collect personal information from children. If you believe we have collected such information, please contact us so we can delete it.
10. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on the Platform and updating the "Last updated" date. Your continued use after changes constitutes acceptance.
11. Contact Us
For questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us through the contact information provided on our website or in your account settings.